Instagram Marketing for Salons and Spas

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Instagram advertising a spa or salon and want to up your digital advertising efforts?

Instagram is a visible social community with high engagement – especially with girls, who can be your most valuable customers, given they spend more on common at salons than guys.

But how do you are making the most of Instagram? Is it a count of simply copying what different manufacturers is doing, or is salons specific?

I did some digging to prevent time. While there are common first-rate practices that salons percentage with different local agencies, along with restaurants, there are also nuances you need to be aware of.

Pro Tips:

Best Practice

Let’s check what’s running for spas and salons on Instagram by means of reading some a success bills.

Go Big With Customer Photos

Nothing sells a salon like a client image that depicts the lovely final results of an appointment. Be it a haircut, makeover, or some other provider you provide.

Eden Med Spa offers a variety of offerings from massages and facials to botox and fillers – and they’re now not shy about showing off how proper their customers appearance after a go to.

It’s one element to look a nice photograph of a haircut or a makeover, however what Eden does mainly properly is proportion before and after pics.

Authentic snap shots just like the one below are gold on social media.

Before and after photograph

Ask your clients if they’re inclined to participate in a earlier than and after photoshoot, and also you’ll have a few splendid compelling content for Instagram.

Jensen & Co also use the before and after approach to generate hobby – it’s a winner, agree with me.

If your clients need an incentive to take part in a before and after photo, you can provide them a reduction at the appointment. The social proof you’ll acquire on Instagram can be really worth it.

Run Giveaways

Instagram giveaways – which include hashtag or remark contests – are a fun and tasty manner to connect with your target market.

All you need to do is provide up a compelling prize and permit the viral nature of this advertising method do the rest.

Eden Med Spa used this technique to generate hobby as the New Year approached.

Entering turned into simple – Follow > Tag Friends > Share the Post – all 3 standards organically spread the word about this giveaway.

If you need to unfold the attain of your giveaway without spending big on commercials, you may companion with another emblem that suits with your purchaser organization.

This is what Oasis Day Spa did after they collaborated with a distinct car provider to run a 2-day giveaway.

The automobile dealer they partnered with, in this example, has over 15,000 Instagram fans. That’s a few first-class greater attain they couldn’t have obtained organically with a standalone giveaway.

Just make certain you observe exceptional practice Instagram giveaway regulations so you don’t positioned your emblem at threat!

Diversify Your Content

One thing that is essential to a successful Instagram profile is to exchange up the sort of content material you percentage. Some of your clients may decide upon watching Reels, others might like Stories; even as a few may additionally simply pick scrolling thru pictures.

The extra variety you have in your Instagram feed the extra threat human beings will stay engaged with your content material – it keeps things interesting.

For example, Sola Salons frequently percentage motivating quote snap shots mixed in with snap shots and movies. Like this one:

Tangerine Hair Studio makes the most of the trending Reels function to show capability customers how work receives achieved in its salon:

Then you have Salon 1800 which uses a pleasant type of Reels, motion pictures, and carousel posts to preserve people’s hobby. Hint: Carousels are perfect for earlier than and after photos!

The large takeaway from these examples is that Instagram content material is not a one-size-fits-all sort of factor. Different content kinds in shape exceptional people and some like to see your salon’s character in numerous codecs.

Feature The Products You Use

Some of your clients can also have an affinity for certain merchandise or brands. By presenting the products you use for your salon on Instagram, you may reassure customers that they may be getting the best pleasant salon merchandise in the marketplace.

For instance, Salon 1800 posted this quick video of a Lift & Blend Blonde hair product from Schwarzkopf that is suitable especially for “mature salon clients.

Who desire to keep and experience a blonde hair coloration that looks natural” – they understand who their target audience is!

Special FX Salon & Day Spa sprinkles product-based images into its feed to remind clients they use Redken – a properly-reputable salon-pleasant logo.

Here is one example:

You don’t need to go overboard with product pictures, but maximum clients will recognize your opinion with regards to hair and skin care (depending to your salon), so instructing them via Instagram approximately the brands you use is worthwhile.

Create a Lifelike Experience

A big part of your salon business is the revels in you deliver while a patron comes in for an appointment. In essence, you are trying to recreate this revel in as fine you can on Instagram – the use of various content, videos, client testimonials, and extra.

You need new customers to get a feel for what it will likely be like when they use your services.

Of direction, creating a practical in-individual enjoy on a social network is hard! But one element you can do is cognizance on a tone and style that depicts your salon all through all of your content material.

AIRE Ancient Baths is a spa that does a wonderful activity of turning in on this objective.

All of its content creates a similar feeling those pursuits to depict exactly what it is like to visit their business. You can see that the colors and tones are consistent during all of their content material.

Think approximately what it’s like to visit your salon and try and replicate that enjoy together with your Instagram feed.


The last segment of this newsletter is a mirrored image of the rest of the guidelines. Your Instagram feed have to purpose to accurately (and compellingly) mirror what it’s want to revel in your salon or spa.

All of these questions can be replied with a numerous portfolio of videos and photographs that seize your logo on Instagram.

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